Understanding Your Analytics Metrics

The Section Analytics dashboard gives you five key metrics for each installed section. This guide explains what each one means, what counts as good performance, and how to use the data to make better decisions about your store's design.

Section Analytics is a Pro plan feature. See Section Analytics Overview for how to access the dashboard.

Views

What it measures: The number of times a section was rendered in a visitor's browser during the selected period.

A "view" is counted each time a section loads on a page for a real visitor. If the same visitor sees the same section on three separate visits, that counts as three views.

How to use it: Views tell you how much traffic a section is receiving. A section with very low views may be placed on a low-traffic page, positioned too far down the page for most visitors to reach, or simply not be added to enough pages. A section with high views but low clicks suggests it is being seen but not engaging people.

Clicks

What it measures: The total number of times a visitor clicked on any element within the section.

Clicks can include buttons, links, images, or any interactive element within the section that a visitor interacts with.

How to use it: Clicks indicate active engagement. A section that gets many views but few clicks may have unclear call-to-action elements, unappealing visuals, or content that does not match visitor intent on that page.

CTR (Click-Through Rate)

What it measures: The percentage of views that resulted in at least one click.

Formula: CTR = (Clicks ÷ Views) × 100

Example: If a section had 500 views and 75 clicks, its CTR is 15%.

What is a good CTR? CTR benchmarks vary by section type. A Hero section with a prominent call-to-action button might reasonably achieve 10–25% CTR. An informational FAQ or Testimonials section may have a much lower CTR of 2–5% and still be doing its job well, since its purpose is to build trust rather than drive clicks.

How to use it: CTR is the most actionable metric. A low CTR on a section that should be driving clicks (like a product showcase or promotion) signals that the content, button wording, or visual design needs attention.

Average Time Spent

What it measures: The average number of seconds or minutes visitors spent within the section's visible area before scrolling away.

How to use it: Longer time spent generally indicates higher engagement — the visitor is reading, watching, or interacting with the content. Short time spent on a content-heavy section (like a detailed FAQ or a video section) suggests visitors are skipping past it. Consider whether the opening visual or headline is compelling enough to make visitors stop and engage.

Average Scroll Depth

What it measures: How far down through the section the average visitor scrolled, expressed as a percentage. 100% means the visitor scrolled all the way to the bottom of the section.

How to use it: Scroll depth is most useful for tall sections — long FAQ lists, multi-image galleries, or extended testimonials. A low scroll depth on a tall section means visitors are not seeing the content below the fold. Consider whether the most important content is visible near the top of the section, or whether the section is too long.

Using Recommendations Together

The dashboard's Recommendations panel combines these metrics to flag specific sections for attention:

High CTR + Low Time Spent — visitors are clicking quickly, which may mean they are not reading the content before clicking; the call-to-action is working but content could be strengthened
High Views + Low CTR — a section that many people see but few click; review the call-to-action and visual design
Low Engagement — both time spent and scroll depth are low; the section may not be relevant to the page it is on, or the opening content is not drawing visitors in

Frequently asked questions

How is scroll depth calculated?

Scroll depth is measured as a percentage of the section's total height that the average visitor scrolled through. For example, if a section is 1,000 pixels tall and the average visitor scrolls 600 pixels into it before moving on, the scroll depth is 60%. This is calculated using a client-side tracking script that Iconic Sections loads via the App Embed and reports back through the analytics system.

What is a good CTR for a section?

There is no universal benchmark because it depends heavily on the section type and its purpose. A promotional countdown section should aim for a high CTR since its entire purpose is to drive action. A testimonials section has a different goal — building trust — so a lower CTR does not mean it is underperforming. Compare a section's CTR against its own trend over time rather than against other section types, and look for drops that might indicate content has become stale.

Why is my section getting many views but very few clicks?

Several factors can explain high views with low clicks: the call-to-action button is not visually prominent enough, the button label is unclear, the section content does not match what visitors are expecting on that page, or the section simply serves an informational purpose where clicking is not the expected action. Try making the call-to-action button larger, changing the button text to something more specific (such as "Shop now" instead of "Learn more"), and ensuring the section is placed on pages where visitors are ready to take action.